New Report Confirms Steve Jobs’ Plans For An Apple TV Set

About 5 years ago following the death of Apple’s co-founder and CEO Steve Jobs, and the release of Walter Isaacson’s biography of Jobs, it was revealed that Apple was working on a TV set of its own, or at least there were plans to do so. It was famously revealed in Isaacson’s book in which Jobs was quoted as saying he had “cracked” TV.

However 5 years later we still have nothing, but now thanks to a new report from Recode, they can confirm that Jobs was indeed working on creating an Apple TV set. He had apparently told Recode’s Walt Mossberg his plans without necessarily going into details, but the TV set was something that Jobs had plans to work on following his stepping down as CEO.

According to Mossberg, “He was really weak. Hearing nuances in speech was difficult. But he was really excited. If you would have asked me five minutes after we hung up, I would have said he was going to reinvent the whole TV set. It would be Apple-esque, meaning it was high quality, and very easy to use. But he was thinking about more than hardware — that was clear, too.”

However like we said, it has been 5 years and nothing has materialized. Following the revelation in the book, there were a flood of rumors which persisted for years, although towards the later part of 2014 and in 2015, we pretty much stopped hearing about it. Will Apple revive plans for a TV set? It’s hard to say, but with many saying that Apple needs a new breakthrough product, perhaps this could be it, who knows?

Tyler Lee
Categories: Apple, Gadgets
Tags: Apple TV