The good news is that Nokia has decided to cut the price of the camera by $15,000, which is essentially a 25% discount. However this puts the camera at $45,000 which safe to say is still very much out of reach for many, although companies that are looking to develop VR content might find it slightly more affordable.
According to Nokia, they are expanding the camera to China and will also launch Ozo content thanks to a partnership with LeEco’s VR division, LeVR. “Concurrent to our China launch, we are announcing global pricing ($45K USD | €40K Euros) that will help establish OZO in the region and drive penetration globally. We are making an aggressive move to advance the Virtual Reality business and to enable more professional creators to make VR content.”
We’re not sure if $45,000 will make it more tempting for professionals to purchase the Ozo, but we’re pretty sure that there are plenty of early adopters who can’t be too happy that they ended up paying $15,000 more.