Huawei is one of the fastest growing mobile companies on the planet and it’s already a major player in China’s mobile market. The company has inked a partnership with Truecaller which will see its called ID and smart phone book app pre-installed on tens of millions of Huawei handsets. Truecaller’s features include a crowdsourced directory to screen spam calls as well as a smart phone book to find numbers.
Huawei is initially limiting this deal to the Honor 8 that was recently unveiled and will be released next month. However, a representative for the company has told TechCrunch that Truecaller will be installed on future Huawei smartphones sold across the United States, North Africa, Middle East, India, and South East Asia.
Interestingly, both companies have said that no financial terms are involved in this deal, rather is a strategic partnership for both companies as they look for new growth avenues. Both companies have become major successes in their own right.
Truecall has seen more than 250 million downloads with a significant chunk – about 130 million – coming from India alone. It’s believed that the service itself has some 90 million monthly active users and it will soon cross the 100 million milestone.
Huawei shipped some 100 million handsets in the previous year which was an improvement of 33 percent when compared to 2014. Adding more third-party apps to its devices is one of the methods to move ahead of Google’s stock services and make its devices unique when compared to the existing crop of Android handsets.
