If you have a smartphone with expandable memory, chances are you won’t find yourself in a bind often when you just have to take a photo but there’s little available storage on your handset. Now that’s an issue that 16GB iPhone owners are all too familiar with and they have to resort to deleting content because you can’t stick a memory card inside an iPhone. A new Google Photos ad highlights one of the features of this cloud service that ensures users never run out of storage for photos. The feature is called “free up space” and it does precisely what the name suggests.
The ad cycles through some of the most memorable occasions that a person experiences throughout their lifetime, occasions like birthdays, graduations, and even Bigfoot sightings. It can be a pain in that moment to have to clear up content on your smartphone just so you’re able to take a photo.
Google Photos has a solution for this problem. The free up space feature uploads photos and videos taken with the smartphone to the cloud and then deletes the local copy. Those who choose the “high quality” backup option get unlimited storage in Google Photos so they never run out and their handset always has space when needed.
This obviously helps Google ensure that those users stay locked into Google Photos and given that not many people shift their entire libraries from one cloud storage service to another, it works out nicely for the search giant and the users as well who get unlimited free cloud storage for their photos.