Last we heard, Nintendo was benefiting hugely from the success and popularity of Pokemon GO. The company’s stock value went up by 86% which in turn added $15 billion to the company’s market value. However it seems that is not all because according to a report from Bloomberg, the game has also allowed the company to break some records.
According to the numbers, it seems that Pokemon GO has helped Nintendo become the most traded Japanese stock in any one day in the last century, which is pretty huge considering that prior to this, many had their doubts about Nintendo’s survivability in the face of the flop that was the Wii U, but if anything it looks like Nintendo is managing just fine.
Last Friday, it was reported that a whopping $4.5 billion worth of shares were traded in that day alone, the biggest daily turnover for any company listed on the Topix index in this century, thus beating out the previous record holder which was Tokyo Electric. They also beat out other companies such as SoftBank, Mizuho, Nippon Steel, and Aiful.
With Pokemon GO still in the process of being released (it hasn’t been released in Japan yet), we can only imagine that this will send Nintendo’s stock upwards. Of course whether or not Pokemon GO is sustainable or if it is just experiencing a period of novelty remains to be seen, but so far it is looking mighty promising.
Filed in . Read more about Apps, Nintendo and Pokémon GO.