Speaking to Game Informer, EA Sports exec Matt Bilbey stated that it was a simple matter of demand. “PC is literally based on demand. There’s still the high demand for FIFA on the PC globally because of the global appetite for the game. I think that’s less so with Madden, but I think if that changes and an opportunity presents itself, I think we would definitely leverage the opportunity.”
His sentiments were echoed by Cam Weber, “Yeah, I think with Madden in particular, it used to be a good business, and then it declined and the economics just didn’t make sense anymore. Then the compounding problem is that I guess in the last four or five years…as we get away from PC development, it becomes more and more difficult to get back to it.”
However just like Bilbey, he states that EA is open to the idea of returning to the franchise for the PC if the opportunity presented itself. “We’re open to it; it’s just a matter of when’s the right time and when does the opportunity make sense.”