Last October, it was spotted that the Apple TV was no longer being offered on Amazon’s website. Given that Amazon has a similar device of their own in the Fire TV, we guess it made sense that Amazon might want to try and reduce the amount of competition they get from its own website, but apparently that isn’t 100% the case.Speaking at Recode’s Code Conference, Amazon’s CEO Jeff Bezos revealed that the company would be more than happy to stock the Apple TV, but only if they were able to come to “acceptable business terms”, and it seems that those terms are that the Apple TV will need to support Amazon’s Prime Video player.
According to Bezos, “We sell Roku, we sell Xbox, we sell PlayStation. We’re happy to sell competitive products on Amazon and we do it all day. We sell Nest thermostats. When we sell those devices, we want our Prime Video player to be on the device and we want it to be on the device with acceptable business terms. We can always get the player on the device, the question is whether you can get it on with acceptable business terms.”
He adds that until Apple does, they won’t be selling the Apple TV in the event that a customer buys it thinking they can watch Prime Video, only to find out that they can’t. When pressed by The Verge’s Nilay Patel as to whether these “acceptable business terms” referred to the 30% cut that Apple takes from in-app purchases, Bezos replied by saying he wanted to keep private business discussions private.