Xiaomi’s Drone Could Be Priced At $600

Xiaomi is a company many would associate with smartphones, and to a certain extent even wearables. However the company has recently teased that they want to get into the drone business and are expected to make an announcement on the 25th of May where their first ever drone will be unveiled.

Not much details about the company’s first drone is known, but a report from Bloomberg has revealed that the drone will be priced around the $600 mark, or 4,000 yuan as it will be sold in China. The company has not confirmed it, naturally, but at $600, this certainly puts Xiaomi in competition with more established drone makers such as DJI.

For example DJI’s Phantom 3 drone is priced at $799 with 4K video capture support, so with a price of $600, we would expect similar features as well, which could be a potential feature thanks to hints given away in a leaked app for the drone that hinted at 4K video recording capabilities, but once again this is just speculation.

According to Li Zhuoqi, a marketing director for Xiaomi, “While making good-quality products, the price point has to be competitive as well. We have set a very thin margin for drones but the product line is set to be profitable.” It will be interesting to see if Xiaomi’s drone efforts will prove to be as successful as it smartphone and wearable efforts, so check back with us on the 25th of May for the details.

Tyler Lee
Categories: Robots, Rumors
Tags: Drones, Xiaomi