‘The Lab’ Is A Community Review Program By OnePlus For Its New Smartphone

OnePlus is gearing up to launch its new flagship smartphone, the OnePlus 3, in the near future. The company today announced “The Lab,” it’s a community review program for its upcoming handset. The idea is to send OnePlus 3 units ahead of the release to selected reviewers who will then provide the company with feedback on the handsets features, design, specifications, etc. Sign ups are open for five days and OnePlus is going to select 30 people to take part in this program.

OnePlus is known for doing PR stunts to raise hype for its products. This is something that it has relied on quite heavily to get the word about its smartphones out there, and many would say that its PR stunts have worked.

This is more of a PR stunt than something that’s going to make any meaningful change to the OnePlus 3, given that the handset has already received regulatory certification in multiple countries and is going to be released in the near future. The only changes OnePlus can make based on the feedback will be software-related.

Users in all regions are eligible to participate in The Lab. Once applications have been submitted, the company is going to select 30 people after “intense deliberation” and will then send them a OnePlus 3 to review.

Adnan Farooqui
Categories: Cellphones
Tags: OnePlus, oneplus 3