No longer taking the route of the carrier model, Sony has decided that their new collection of Xperia X smartphones will be sold by major retailers in the vein of Best Buy, Amazon, and B&H, instead. With the Xperia X leading the way this coming 26th of June alongside an asking price of $550, there will also be the Xperia XA and Xperia X Performance which are set to hit the market this coming 17th of July at $280 and $700, respectively.
A month after the Xperia X makes its official debut, then the massive Xperia XA Ultra phablet is all set to make its bow on the 24th of July for $370 a pop.