Mountain Dew And DR1 Racing Form A Partnership

The drone racing landscape is a fast evolving one, and here we are with Mountain Dew and DR1 Racing coming together in an effort to form a global partnership which is chock full of industry firsts. It will boast of the top drone racing pilots in the world, as this drone racing series would be the first truly live drone series that will stream globally on Twitch.

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Apart from the partnership with DR1, Dew has also shown off their spanking new, high-octane TV and digital spot “Drone Hunting” in order to anchor year two of the brand’s global “Do The DEW” marketing campaign, which has been inspired from the brand belief, “it doesn’t exist until you do it.”

The DR1 Invitational presented by Mountain Dew will boast of a dozen of the top drone racing pilots in the world, where they will go up head to head to ultimately bring home the title at the iconic Sepulveda Dam in Los Angeles some time later this summer. Pilots will be able to control drones from the top of the dam, as they go up against a range of environmental and man-made obstacles, flying their drones at insane speeds of over 80 MPH with the spectators viewing from above. [Press Release]

Edwin Kee
Categories: Robots
Tags: Drones