Amazon today announced that it has expanded its free one-hour restaurant delivery service to 33 ZIP codes across San Francisco. It’s partnering with over 115 local eateries including Nick’s Crispy Tacos, Big Chef Tom’s Belly Burgers and more for this service. The food delivery service is only available to Amazon Prime subscribers who can access the service using the Prime Now app.
San Francisco is the eighth market for Amazon’s food delivery service, other markets include Austin, Portland, Seattle, Los Angeles, San Diego, Baltimore, and Chicago. Delivery is free for customers and there are no additional fees, users only pay for the cost of their meal.
Amazon has also made a promise today to customers that it’s not going to mark up the menu prices of items offered for delivery through Prime Now. The company has even said that it’s going to refund customers the difference in price if they discover that the price on Amazon was higher within 24 hours of placing their order.
It’s not like Amazon’s food delivery service has a clear field in San Francisco. The city is serviced by multiple food delivery services like Postmates and UberEats so competition is going to be tough, so Amazon is going to have to stick with its price guarantee and ensure speedy deliveries to win over customers from established rivals.