It hasn’t really been an easy road for Tidal but the music streaming service has stuck to its guns after being acquired by rap mogul Jay-Z and a number of big stars from the music industry. Tidal announced its first million subscribers in fall last year and in the 12 months that music royalty has been at the helm of this service, Tidal has reached 3 million subscribers. Its subscriber base is now comparable to that of Deezer but falls far short of the likes of Spotify and Apple Music.
Tidal has had to work very hard to improve these numbers, it helps that some of the biggest artists in the industry are on its side, and they have come to Tidal’s aid with exclusive launches. Jay-Z himself has pulled most of his music from other services and has made Tidal the exclusive location for his music.
It is admirable that Tidal is gradually growing its base but it has a very long road ahead of it if it wants to take on the likes of Spotify, which is the most widely used streaming service on the planet boasting more than 30 million users. Apple Music is believed to have more than 10 million users even though it hasn’t been around for more than a year.
Tidal mentioned in the 3 million subscriber milestone announcement that 45 percent of those subscribers are paying for its $20 Hi-Fi plan which is really what sets it apart from the competition.
Filed in . Read more about Music Streaming and Tidal. Source: engadget