T-Mobile Will Eventually ‘Pivot Away’ From Unlimited Data

If you’re interested in having a plan with unlimited data, T-Mobile is a candidate as we have seen the carrier come up with all kinds of interesting unlimited data plans and packages in the past. However don’t expect the carrier to continue offering unlimited data in the future as this is something that they are planning to “pivot away” from.

Speaking to a bunch of investors at Deutsche Bank’s Media, Internet, and Telecom Conference earlier this month, T-Mobile’s CFO Braxton Carter said “We’ve had and continue to have a strategy of pivoting away from unlimited. Part of what we did with Binge On, again, was another substantial increase in the price of unlimited.”

Of course T-Mobile isn’t going to completely do away with the plans yet, but as they said, it is getting more expensive to support such plans and in the past, we have seen the carrier introduce price hikes to its unlimited plans, something that customers have not been too happy about, but we suppose that is the nature of the game.

However we have seen T-Mobile and other carriers introduce features like Binge On where users can stream unlimited video from select partners, and where certain music services do not eat into one’s data cap, which we guess kind of helps users with data caps.

Tyler Lee
Categories: Cellphones
Tags: T-Mobile