This phishing scam impersonated Snapchat’s CEO Evan Spiegel, where the hacker who posed as Spiegel asked for payroll information for current and previous employees. After obtaining such information, the hacker exposed such information to the rest of the world. Snapchat has already taken steps to remedy the situation by issuing a public apology to its employees, but will that be enough?
I guess even the introduction of a Birthday Lens to your Snapchat account is not going to do much to add to the festive mood when you are celebrating your birthday, while the whole world knows how much you earn and which tier you are on. After all, the damage has already been done – once something gets out to the Internet, someone, somewhere, has a cache of it already.