For years, Samsung dominated the mobile market in China but in recent years, it has lost its lead to regional competitors that have seen their popularity and sales shoot in just a few years. Its smartphone market share in China is now down to sixth place as the regional players take up the top spots but Samsung isn’t losing hope yet, it’s hopeful that sales will bounce back in China.
DJ Koh was appointed Samsung’s mobile chief a couple of months ago as long-time chief J.K. Shin handed over the reins to him and moved to oversee the entire mobile division. Koh has been interacting with the media following Samsung’s announcement of its new flagships and in one of those interviews, he’s expressed hope that the worst is over in China.
Koh said that Samsung’s smartphone business has stabilized in China and that signs of a turnaround will soon begin to show, despite the fact that regional players like Xiaomi and Huawei are showing no signs of slowing down anytime soon.
Samsung will certainly be hoping that the Galaxy S7 and Galaxy S7 Edge help it regain the lost position in China to some extent. It’s certainly going to be one of the best Android handsets on the market for a few months and Samsung expects the new flagships to perform significantly better than the predecessors.
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