Samsung makes a return to the public in New York with the opening of its downtown facility as predicted earlier this year, and chances are the South Korean company hopes that they do not have to close down this building in the same manner as they did with their public showroom at New York’s Columbus Circle half a decade ago. Chances are they do not need to, judging by what the Samsung 837 building is all about.
Sporting an even more ambitious experiential space than ever before, the Samsung 837 has been dubbed to be a “living lab and digital playground” that boasts of a theater, an art gallery, an immersive VR area, a music studio, demo rooms, and of course, a café to cater to those hungry and thirsty souls who have spent a good chunk of their time checking out all of these different areas under Samsung’s imagination. These rooms are located inside the 55,000-square-foot flagship building in Manhattan’s trendy Meatpacking District.
There is also a customer care center which will provide workshops as well as one-on-one service, in addition to an executive B-to-B briefing center that will serve commercial and institutional communities in the Big Apple. This building is also shared with Samsung’s Global Marketing Center of Excellence (COE) team that incidentally, takes up three floors of space. Certainly a flagship building to be proud of, no doubt about it.