Everybody is getting in on the virtual reality hype. Google proved with the Cardboard viewer that you don’t necessarily need expensive technology to make a basic virtual reality headset. Many have followed its lead since, Coke introduced packaging that turns into a VR headset, and now McDonald’s is doing the same with its Happy Meal boxes.
McDonald’s has kicked off a new promotion called Happy Goggles in Sweden. It invites kids to transform their Happy Meal boxes into virtual reality headsets. It’s sort of a pilot project in which 3,500 of these Happy Meal boxes will be made available to children at 14 select restaurants in the country over the weekends of March 5th and March 12th.
The promotion is linked to the Sportlov recreational holiday during which many families head to the slopes for a bit of skiing. McDonald’s has created a VR game called Slope Stars to go with its makeshift VR headset. The game also works with just about any mobile VR viewer.
McDonald’s Sweden marketing director Jeff Jackett says that this is “the first trial run globally” for Happy Goggles so there exists a possibility that we might see McDonald’s bring this promotion to other countries as well. If and when that happens remains to be seen.
Filed in . Read more about Google Cardboard and Virtual Reality (VR). Source: adweek