[CES 2016] Several days ago, Samsung introduced a new fridge called the Family Hub. This is more than just your average fridge, simply because this fridge actually comes with a massive 21.5-inch display panel on one of its doors. In case that wasn’t cool enough, MasterCard has announced a new joint effort between them and Samsung.
Dubbed Groceries by MasterCard, this is basically an app that is installed in the fridge itself. From there, users will be able to place order for grocery deliveries, meaning that essentially you’ll never have to go out grocery shopping again. Just open your door, see what groceries you’re missing, and place an order if necessary.
The app will place orders via FreshDirect, ShopRight, and MyWebGrocer. Add your items to the cart, key in your 4-digit PIN to approve the purchase, and you’ll be good to go. According to Betty DeVita, Chief Commercial Officer, MasterCard Labs, “In a world where every device – from the phone to the refrigerator – is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing.”
“We’re developing compelling, safe and seamless commerce experiences for consumers across channels and devices as we continue to eliminate the boundaries between how we shop and how we pay.” Of course some might prefer doing their own shopping, but for those who are too lazy or too busy, this might come in handy.