Taking advantage of Winter Storm Jonas that saw 27.9 inches of snow cover New York City, the trio decided to spend three hours to pile up snow before taking another three hours to hollow out the igloo. When the structure was complete, they went ahead to throw in much needed items for a comfortable stay – including blankets, lights and pillows which were all covered in plastic to keep them dry. To add a touch of home, a potted plant was also placed at the front entrance.
Listing it on Airbnb as a hoax, it carried descriptions that made good fun of Brooklyn and hipster stereotypes. The post read, “Dripping with ingenuity and alt-lifestyle aura, lays this Snowpocalypse’s most desirable getaway.” Five people actually made an inquiry into the igloo before the listing was deleted by Airbnb a few hours after it was posted, citing the failure of the igloo to meet Airbnb’s occupancy standards.