A 4 year old behind the wheel of any road vehicle is most likely going to end in tears but when you’ve got a big truck rigged via remote control and a closed course, you can hand over the controls to a 4 year old to prove a point. That’s what Volvo has done, it rigged up a remote control version of the Volvo FMX truck and handed the controller to a child who seems to be on a mission to destroy the truck. That’s the entire point, Volvo is proving with this stunt just how strong its new truck it.
For this stunt Volvo Trucks teamed up with ad agency Forsman & Bodenfors, this is a new iteration in the company’s “Live Test Series” of ads, the first of which saw Jean-Claude Van Damme performing an “Epic Split” to show the high level of steering precision provided by the company’s trucks.
Volvo says that the FMX is the “toughest truck we ever built” and to prove its claim it provided the controls to 4 year old Sophie, who proceeds to go on a joyous rampage in a closed obstacle course which involves running through concrete buildings, going into deep ditches and traversing marshlands.
As you can imagine the child is having the time of her life, then again, you don’t need to be a child to enjoy breaking things with a big bad truck. Point taken, Volvo.
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