TAG Heuer Suspends Online Sales Of Smartwatch

Last month luxury watchmaker TAG Heuer announced their first smartwatch. It was priced at $1,500 making it a bit out of reach for many customers who are used to smartwatches priced in the $250-$500 range, with $500 smartwatches from Apple still being considered to be pretty expensive as far as wearables are concerned.

However it seems that there is quite a lot of demand for TAG Heuer’s smartwatch. According to a report from Bloomberg, demand for the device is so high that the company was forced to suspend online sales of the smartwatch until May or June next year. This is to give priority to physical stores that are carrying the device.

The company claims to have received requests from retailers, agents, and subsidiaries for about 100,000 units of the smartwatch, which is forcing them to kick production up a gear to about 2,000 pieces a week. It’s interesting that despite the price there is still a lot of demand for the wearable which goes to show that maybe TAG Heuer could be onto something here.

According to LVMH Moet Hennessy Louis Vuitton SE’s watch chief Jean-Claude Biver, “Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017,” with some possible choice of materials including gold and diamonds.

Tyler Lee
Categories: Gadgets
Tags: Smartwatch, tag heuer, Wearable Tech