David Marcus, vice president for messaging products at Facebook, shared, “A lot of the plans that you are making with friends and family are happening through Messenger. When people come together, there is always a need to request transportation. It’s actually bringing a lot of utility to the platform.”
Assuming this partnership with Uber takes off in a big way, do expect Facebook to throw in additional ride-hailing companies down the road. It would certainly be an experiment that is worth following, and it ties in with Facebook’s efforts to transform Messenger so that it can be a whole lot more than a regular communications app. Surely this is more useful than adding a lightsaber to your Facebook profile pic?