Known as “Smart Interactivity”, over 10 million Vizio devices have this enabled, and Vizio stated, “Non-personal identifiable information may be shared with select partners … to permit these companies to make, for example, better-informed decisions regarding content production, programming and advertising.”
Vizio has already updated its privacy policy, and if you happen to be an owner of a Vizio Smart TV who would like to get rid of this seemingly intrusive behavior, then you can check out this link to figure out how for yourself. At the end of the day, having targeted advertisements might be easier on the eyes, but I would say that many of us are already an-insensitive.