Instagram’s New Content Streams Are Quite Like Snapchat Stories

Not to be outdone by ephemeral messaging app Snapchat that has amassed a substantial user base in just a few years Instagram has now created its own curated content streams for popular events, right off the bat these streams sounds quite like Snapchat Stories, which are also curated streams of public snaps attached to a popular event. Instagram’s streams debut with Halloween, the relevant popular event these days, app users are being directed to “Watch Halloween’s Best Videos” via a new prompt at the top of their feed.

When users tap on the prompt they will be taken to a new content feed that only features video content curated by the Facebook-owned company’s employees, it calls the video feed “immersive,” which basically means that videos look good on the display as they’re shown without the usual border, like count and text description that normally accompanies an Instagram post.

Just like Snapchat Stories the aim behind the curated streams is to bring popular content on Instagram shared with the public that’s related to a recent event in one place where others can easily discover and scroll through it.

A spokesperson for Instagram has said that Halloween is just the start for these curated streams, in an email to Re/code it was further explained that “This is a new way to experience events and big moments, as they happen, through the eyes of the Instagram community.”

With Christmas coming up Instagram users should surely expect to see more of such curated streams in the very near future.

Adnan Farooqui
Categories: Cellphones
Tags: Instagram, Snapchat