To put things into perspective concerning the growth of the number of videos being viewed, it was “just” 4 billion video views per day in April this year, which is a marked and stark jump in a matter of two quarters thereabouts.
Of course, there will always be others who would love to scrutinize the way things are broken down, citing that the 8 billion daily video views are untrue since Facebook’s metric of counting a video view amounts to a mere 3 seconds of watching. This makes sense, as how much information can you actually get from 3 seconds of video when most videos are at least a minute long to show something tangible? Not only that, the automatic playback of videos on one’s Facebook feed certainly plays a role in padding the numbers at the end of the day, but the doubling of video views in a matter of seven months with a similar metric is impressive. [Press Release]