Facebook is a company that is constantly innovating, and we have just heard that Facebook Notify could very well launch in the coming week. Well, that is not all, as today’s Q3 2015 earnings report point to a fast growing video viewership figure – we are talking about a whopping 8 billion daily video views on average, and this stems from a mere 500 million users. If one were to break the figure down further, that would mean each Facebook user watches an average of 16 videos per day.
To put things into perspective concerning the growth of the number of videos being viewed, it was “just” 4 billion video views per day in April this year, which is a marked and stark jump in a matter of two quarters thereabouts.
Of course, there will always be others who would love to scrutinize the way things are broken down, citing that the 8 billion daily video views are untrue since Facebook’s metric of counting a video view amounts to a mere 3 seconds of watching. This makes sense, as how much information can you actually get from 3 seconds of video when most videos are at least a minute long to show something tangible? Not only that, the automatic playback of videos on one’s Facebook feed certainly plays a role in padding the numbers at the end of the day, but the doubling of video views in a matter of seven months with a similar metric is impressive. [Press Release]
Filed in . Read more about Facebook.