Blizzard is a company whose name many gamers are familiar with and have associated with titles such as StarCraft, Warcraft, and Diablo. However in an interesting move, it looks like Blizzard’s parent company Activision Blizzard has announced that they will be acquiring King Digital Entertainment, who for those unfamiliar is the company behind Candy Crush.
The deal is valued at an eye-watering $5.9 billion and will basically see Activision Blizzard own one of the most popular mobile games at the moment. King will not be shut down and folded into Activision Blizzard. Instead for the time-being, it is expected to continue to operate independently, just under the Activision Blizzard banner.
That being said, Candy Crush isn’t what it used to be. Reports have suggested that consumer spending on Candy Crush has fallen as much as 13% year-on-year in the second quarter of 2015, and chances of it falling even further are possible. However back in its heyday, the game was raking in as much as $633,000 per day. Earlier this year, it was revealed that Candy Crush players had spent a massive $1.3 billion on in-app purchases within the game in the year of 2014 alone.
It is unclear as to what Activision Blizzard has planned for the game or the developer, but like we said with huge franchises under its belt, including non-Blizzard games such as Call of Duty and Destiny, we’re looking forward to seeing what Candy Crush and King have in store for gamers in the future.
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