With apps and media content getting larger everyday, many have questioned Apple’s decision to still include a 16GB storage option. According to Apple’s SVP of Worldwide Marketing Phil Schiller, he had previously stated that the 16GB option was basically a more affordable version aimed at users who didn’t see the need or couldn’t afford to get a larger storage iPhone.
However could it also be that by creating a lower storage iPhone, customers would be more inclined to go for the larger storage models instead? After all there is no more 32GB option, meaning that the happy middle is 64GB and the difference in storage size is even larger than before.
If that was Apple’s intentions, it looks like it’s working. According to a survey conducted by RBC Capital Markets, they have found that more customers are moving towards higher storage iPhones than before. For example last year the intention of buying 16GB iPhones was a 40%, but that number has since dropped to 33%.
This is the opposite for the larger models where in 2014, 48% indicated their intent to buy the 64GB model, and 12% only intended to buy the 128GB model, but fast forward to today those numbers have grown to 51% and 16% respectively. Given that storage offers a higher profit margin, safe to say that this slight increase will no doubt nab Apple more money in the process, but what say you? Did you also shift from 16GB models to higher storage models?