BMW Teams Up With Uber To Promote The 2016 7 Series

The 2016 BMW 7 Series is the German car maker’s latest flagship and it comes with a ridiculous amount of technology, you might have seen that video BMW prepared on the internet which just gives a preview of all the technology that’s in the car, but there’s a better way to experience all of that today. BMW has teamed up with ridesharing service to offer rides in its latest flagship before it’s even released to the public.

This is a one-day promotion so if you happen to be in a supported coverage zone, better not waste any time in getting a ride inside the 2016 BMW 7 Series. Doesn’t matter if you’re taking a ride just for the sake of it or heading someplace you need to be, all trips up to 30 minutes are absolutely free.

Uber users in the coverage zone have to enter the promo code 7SERIESCHI in the app which will then unlock an exclusive 7 Series option available between 12pm and 8pm.

The app will then search to see if a BMW 7 Series is available near the user’s location, if one is available a free ride can immediately be requested.

Granted that the promotion only lasts for eight hours and is just for one day, but it’s one of the easiest ways that the company can get its latest flagship out in front of a large number of people who can experience it in the real world and perhaps might become convinced to put money down for one.

Adnan Farooqui
Categories: Transportation
Tags: bmw, Uber