Apple Works With Croma For Official Retail Presence In India

Like I mentioned earlier on, India will come under scrutiny today, as folks living the world’s largest democracy will eventually be able to check out just what the Apple Store experience is like after all this while. What took them so long, right? Anyway, the adage of better late than never holds true here, where consumers there will soon be able to enjoy the Apple Store experience as local electronics chain Croma works on rolling out store-within-a-store outlets at half a dozen locations which will dot the landscape of Mumbai and Bangalore.

Croma is unsurprisingly owned by Tata, which is a mega corporation over in India that has its hand in just about everything. This partnership with Apple is tipped to see store-within-a-store concepts that already have examples back home – such as at Best Buy and Target. There will be five Mumbai stores in total, where they would be located in the likes of Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar, while one store will be in Jayanagar, Bangalore, and all of them will play host to a slew of Apple products in dedicated retail space that would be within the region of approximately 400 to 500 square-feet.

Do you think that this will see Apple make more headway into the second largest population in the world?

Edwin Kee
Categories: Apple
Tags: india