When it comes to purchasing a product online and because you don’t actually get to hold it, touch it, and demo it for yourself, you’re purchasing something based largely on the company’s reputation and the reviews behind it. This is why reviews are so important and it is also why Amazon is going after users who post fake reviews.
The company has recently filed a lawsuit in Seattle, Washington, where they will be going after 1,114 fake reviewers. According to Amazon, they claim that these reviews have led to false, misleading, and inauthentic reviews that were bought for by sellers who were seeking to help improve how their products are perceived.
According to Amazon, “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand.” This is actually not the first time, nor do we doubt it will be the last, that Amazon has gone after fake reviewers, going to show how seriously the company is taking these issues.
Earlier this year, the company had filed a lawsuit against several websites that were allegedly selling fake 4- and 5-star reviews, in which a review could be bought as low as $5 for a 5-star review.