According to the analysts, they are basing this on the $350 price estimate of the Oculus Rift headset. They write, “We expect Facebook to price the headsets at cost in an attempt to drive initial consumer adoption – with the expectation that the company plans to monetize the devices overtime via associated software revenue.”
It should be noted that as it stands, the Oculus Rift still does not have an official price. Last we heard, the headset will be priced no lower than $350, meaning that it could be priced at $350, $500, $1,000, or more. We had also heard estimates offered by the company that the headset all-in would cost $1,500.
What this means is that the $1,500 price includes the headset along with brand new computer hardware that would be required to run it. We expect that price will be a huge factor in customers deciding if this is something they want to invest in, but 5 million units is also a very impressive figure for a relatively new piece of technology, but what say you?