In November last year Samsung launched a new app for video discovery called Milk Video and despite keeping it around for one full year the company has now decided that 12 months on it’s going to shut down Milk Video. Over the year Samsung had struck deals with various media outlets to provide content for Milk Video but the service doesn’t appear to have performed as well as Samsung would have wanted.
Samsung announced the shutdown on Google Play today, saying that “While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015.”
Initially Milk Video was only available for select Samsung smartphones before the app was pre-loaded on all new flagship devices from the company. It has now started informing users that the Milk Video app may disappear from their phones following a new software update.
Milk Video primarily consisted of aggregated videos from sources like Vevo and YouTube, while the company did ink deals with Funny or Die, Vice, Buzzfeed and others for more content.
There’s no word on the fate of Milk Music just yet, Samsung itself hasn’t said anything which could signal that a similar fate is on the table for its Pandora-like Milk Music service as well.