The main reason behind this stems from the fact that Google is now accessible from more than just the regular desktop computer, as folks interact with Google over a smartphone, tablet, Chromebook, smart TV, car, the works – all in a single day. Hence, the new logo and identity family which reflects this reality is a welcome refresh, where it “shows you when the Google magic is working for you, even on the tiniest screens.”
Hopefully, this new Google logo achieves the aim of showing you how Google is working for you. Rest assured, this will not be the last time that the Google logo will change, as it is also not the first, but you can be sure that this is one company that is always on the move. [Press Release]