Microsoft And Baidu Agree To Search Pact

Software giant Microsoft has come to an agreement with Chinese search giant Baidu Inc., where both companies have put to ink an agreement that would see Baidu.com end up as the default search engine as well as home page for Web surfers in China who happen to be using the Microsoft Edge browser on their machines. Do bear in mind that the Microsoft Edge browser comes with Windows 10, and was also known as Project Spartan.

This particular deal happens to be just one of the seven new agreements which were publicized this week, where Microsoft continues to look for new ways to enter the world’s second largest economy. Of course, there is also the fact that China President Xi Jinping prepares to undertake a tour of Microsoft’s campus in Redmond, Washington, alongside company CEO Satya Nadella.

This deal with Baidu will hopefully assist Microsoft in capturing additional users when it comes to its recently introduced Windows 10 operating system. Baidu role in the search placement will be reciprocated by making life easier should customers want to to update to Windows 10, and those search for Windows 10 on the China search engine will see a large banner advertisement on the top of their screens – redirecting them to a dedicated download site just for Windows 10. How’s that for a bespoke service of sorts?

Edwin Kee
Categories: Computers
Tags: baidu, Microsoft, Windows 10