LG is pretty serious about improving its position in the global OLED TV market, a top official of LG Electronics revealed during a roundtable at IFA 2015 in Berlin that the company now plans to sell five times as many OLED TVs that it did in the first half of this year. The aim here is to make LG OLED TVs the new standard of TV by the end of this year. The company will focus on overarching marketing directions to achieve this aim of improving its position in the global OLED TV market.
LG is going to expand its OLED TV lineup, conduct enhanced marketing campaigns to increase market penetration, strengthen its position in the smart TV platform business and improve its profitability in the audio video product segment.
The company believes that these four directions are instrumental in improving its position in the global OLED TV market, with executive vice president and CEO of LG’s Home Entertainment Company Brian Kwon saying that the company has a goal of selling more than one LG OLED TV per minute.
To achieve its aim the company will incorporate HDR or high dynamic range technology in more of its OLED TVs to attract new customers and it will provide a wider selection across multiple price points to cater to a larger number of customers.
The company will also invest in marketing campaigns to increase international sales of its OLED TVs, it will continue to expand its webOS platform with more smart TV content from partners like Netflix and YouTube, as well as content from local suppliers and more applications.
LG also plans on aggressively pushing its high-end monitors and Bluetooth audio products to cement its position as a leader in home entertainment.