I would think that the BLU Pure XL would reside on the level of “affordable premium” handsets, where among the competitors in which it will face would include the Motorola Moto X Pure Edition and the OnePlus 2. An unlocked handset like this would also be easier on the pockets for those who want something like a flagship device, but do not want to break the bank for it.
The asking price of $350 for the BLU Pure XL would bring along with it Android 5.1 Lollipop, a 6” display at 2,560 x 1,440-pixel resolution, powered by the 64-bit MediaTek Helio X10 2.0GHz octa-core processor, a 24MP rear shooter and an 8MP front-facing shooter, up to 64GB of internal memory, with a 3,500mAh battery that keeps it chugging along nicely.