With Apple Music officially launched, leading music-streaming Spotify just gained themselves an additional competitor. Given Apple’s brand power, reputation, and reach, Spotify can’t expect to maintain their lead if they were to just sit on their hands. Instead the company has recently announced a new feature in the form of Discover Weekly playlists.If there is a strong suit of Spotify is that their curated playlists are pretty good, and with Discover Weekly, the company plans on creating even better playlists based on their recommendations which in turn are also based on the songs that you typically listen to. Best of all, the Discover Weekly playlist is updated every Monday morning, providing listeners with at least two hours of music.
According to Spotify, “For the first time ever, we’re combining your personal taste in music with what similar fans are enjoying right now. This means every song in Discover Weekly is based both on your own listening as well as what others are playlisting and listening to around the songs you love – making your playlist completely unique and full of deep cuts and new discoveries. It’s like having your best friend make you a personalised mixtape every single week.”
The playlist is also expected to grow and evolve over time the more you listen to it. According to Spotify, the new Discover Weekly playlist will soon be made available to users where they will be able to access it via the top of your playlist folder.