Some developers of games choose to make their games for a specific audience. For example some mobile developers choose to design games that are fun and simple so that players can get into the game anytime and anywhere without having to go through a build-up. Some developers choose to develop purely for kids, while some choose to create games for more hardcore gamers.However as far as Nintendo is concerned, they have no plans of creating games for niche audiences. In a recent Q&A with investors, Nintendo’s President Satoru Iwata was quoted as saying that he wanted to make games that would “appeal to anyone regardless of their gaming experiences and gender, and most importantly, regardless of different cultures, nationalities and languages.”
It also seems that while some developers such as Square Enix charge anywhere between $10-20 for their mobile games, that’s not something that Nintendo is aiming for either. “We are trying to make applications that appeal to a wide variety of people so that the games can receive payments widely but shallowly from each consumer.”
Nintendo’s plans to enter the smartphone market was announced earlier this year. The company will be teaming up with Japanese company DeNA who will be developing those games. Last we heard, the company was also exploring the idea of paid titles as well as free-to-play titles which would rely on in-app purchases.