Microsoft To Kill Off Some MSN-Branded Apps

It looks like Microsoft continues to march forward with their streamlining process – which included shedding 7,800 jobs from their payroll, and this time around, the cull will involve a number of Microsoft-branded apps (formerly known as Bing apps) over the course of the coming months. Microsoft has started to send out notices to users of its MSN Health & Fitness, MSN Travel and MSN Food & Drink apps for all platforms, and that will include Windows, iOS and Android, that those apps will eventually be discontinued.

This is a logical progression from the sale of its Bing map-data-collection assets to Uber in the previous week. Microsoft has also bade goodbye to the display ad, although they are still in the search-ad game. Its advertising teams have been reshuffled its Applications and Services Group to under the watchful eye of Chief Operating Officer Kevin Turner.

The systematic and planned discontinuation of the MSN apps will see Microsoft discontinue Food & Drink on September 28; with Travel also suffering from the same fate on the same date, while Health & Fitness will cease to be as November 1 rolls around. Other MSN apps such as News, Weather, Sports and Money will survive the cull, for obvious reasons that they will be making their way to the Windows 10 platform.

Edwin Kee
Categories: General
Tags: Microsoft