Given that Apple currently has industry veterans such as Trent Reznor, Dr. Dre, and Jimmy Iovine working behind the scenes, it isn’t surprising that these guys along with Apple’s branding and reputation are able to pull off some exclusives. If you’re a fan of Eminem, you might be interested to learn that the rapper has debuted his latest music video, Phenomenal, exclusively on Apple Music.
Is this surprising? Hardly, given Eminem and Dr. Dre’s close working relationship. In fact Dr. Dre’s “The Chronic” album was also another Apple Music launch where previously it was unavailable for digital streaming on any platform. Musician Pharrell also released an exclusive single for the music platform, and even Taylor Swift made her 1989 album available on Apple Music, making it the first streaming platform that will be able to stream the album.
Granted not everyone might be fans of Taylor Swift, Pharrell, Dr. Dre, or Eminem, but gaining exclusives such as those are important for streaming platforms, especially in a market where there are much bigger and more established rivals who are also competing for a slice of the pie, such as Spotify who has been around longer, and let’s not forget Tidal, along with other platforms like Rdio, Pandora, and etc.
In any case if you want to check out the music video, you’ll have to fire up Apple Music to watch it. We’re sure at some point in time the music video will eventually make its way onto YouTube, but for now Apple Music is the only place to watch it.
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