Sportswear giant Adidas is back, and this time around they have come up with the idea of recycling ocean trash to turn it into something useful. Just how useful, you wonder? Well, apparently they are looking at this recycled material to be transformed into a pair of sneakers, now how about that for creativity? This is a brand new concept that has borne fruit after being part of a partnership with ocean conservation group Parley for the Oceans.
Both Adidas and Parley for the Oceans realize the world’s oceans are not having a fun time at all, with the amount of pollution that is happening around them. Hence, the idea of using recycled ocean trash has resulted in the Adidas x Parley pair of trainers (or sneakers, whichever rocks your boat). This is an initial prototype, and Adidas intends to work on rolling out a new range of trainers that are built from similar materials.
They claim that this new shoe is revolutionary, since it is “a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets”. No idea on pricing or availability as at press time though, but it is worthwhile effort for sure.