This is why it does not come as a complete surprise to learn that the Chinese company has reportedly managed to ship 35 million smartphones in the first half of 2015. This information is not directly from Xiaomi and it is from a China-based display supplier, so take it with a grain of salt for now, but like we said it really doesn’t come as a surprise.
The report goes on to claim that the 35 million units shipped is a 30% increase and if things keep moving like they do, the company should have no problems meeting its goal of 80-100 million units shipped by the end of the year. However we should note that shipments does not translate into direct sales, but it is usually a good indication of the demand for the product.
Xiaomi largely competes based on price and typically offers up relatively decent specs for extremely affordable prices, which explains why they have managed to appeal to emerging markets where price is usually the biggest pull.