Thanks to technology, everything has been made easier, faster, and more efficient, even when it comes to our love life where trying to find someone you might be interested in is only swipe or two away. By now we’re sure many of you guys have heard of Tinder, the dating app where you swipe left or right on profiles to show your interest (or disinterest).Now the app has been around since 2012 and according to a report from Page Six, the number of matches that Tinder has seen to date is a whopping 8 billion, matches meaning the number of people who have mutually “liked” each other’s profile. 8 billion is an impressive figure especially when you consider that as it stands, the population of earth is approximately 7.2 billion – yikes!
Now you would think that this is a good thing, right? Apparently Tinder’s co-founder and president Sean Rad doesn’t think so. Speaking at the Cannes Lions International Festival of Creativity, Rad claims that this only represents 1% of what the company has set out to do. According to Rad, “Fundamentally as a company our mission is to break down barriers where it comes to making connections, we want to be the start of every friendship and every relationship, and that is a huge feat…we’ve only scratched the surface of that.”
Rad also revealed some interesting numbers such as how the service see 300 matches a second, 1.4 billion swipes a day, and 16,000 swipes per second, with the average user spending about 11 minutes on Tinder a day.