Baidu and BMW have an existing partnership that was announced back in 2014. Now it seems that their partnership could be bearing fruit in the form of a self-driving car. Now this isn’t a commercial release but rather a prototype that will test Baidu’s own self-driving technology, with the car being made by BMW.
However instead of Google’s own self-driving efforts which aims to remove the driver from the equation completely, Baidu’s will be a bit more traditional. Their goal is to have the autonomous technology assist the driver rather than to replace them. A report from The Guardian reveals that Baidu has research efforts that could potentially rival that of Google’s.
For example they have their own data-mapping service and have also paid $10 million as an investment towards a Finnish mapping startup. They have also conducted extensive research on AI. No word on when Baidu’s self-driving car will become commercial reality, but we reckon the company will face similar legal and regulatory hurdles that Google and other carmakers face around the world.