Re/code has confirmed with Apple exec Robert Kondrk and executives at record labels that the Cupertino company will be paying them 71.5% of Apple Music’s subscription revenue. This is based in the US and this number will fluctuate in overseas markets, but it is expected to average out at around the 73% mark.
The 71.5% revenue split is supposedly higher than what the industry standard is at the moment, which is why the record labels have agreed to allow a 3-month trial period. Other services such as Spotify and Beats Music before offered relatively short trial periods, like a month for Spotify, so for Apple Music to offer up 3 months is pretty generous.
Previously the 3-month trial was contested by the labels but because Apple offered a higher revenue split, they finally acquiesced to it. Now it should be noted that the 71.5% split will go to the labels, not the artists themselves. This means that out of the 71.5%, a different amount will be given to the artists involved depending on their contract with the label.