The report from The Wall Street Journal has also corroborated an earlier claim that Apple will hire celebrities to guest DJ on its internet radio service. In fact Apple seems to be extremely on board with the music streaming service and according to their sources, the Cupertino company appears to be willing to cannibalize its download business in favor of music streaming which apparently offers higher revenue.
That being said, the report also claims that the licensing deals with the three major labels – Universal, Sony, and Warner – have yet to be finalized, but industry insiders expect that it should all be settled pretty soon, although admittedly they are cutting it pretty close as WWDC 2015 is kicking off next week, so hopefully there won’t be any delay.
It will be interesting to see how Apple’s new music streaming service will fare against the competition. Last we checked, iTunes Radio wasn’t doing so well and neither was Beats Music, at least not compared to the likes of Rdio, Pandora, and Spotify, but hopefully the revamped service will be more compelling.