Amazon Fire TV Proves To Be A Hit Amongst Consumers

While Amazon is largely known to be an online retailer, the company has dabbled in hardware releases like the Kindle e-readers, Kindle Fire Android tablets, Kindle Fire smartphones, and the Kindle Fire TV set-top box. Some of them have gone on to prove to be popular, while others were kind of a flop.

That being said if you were wondering how Amazon’s Fire TV is doing, it is safe to say that the set-top box is definitely not one of the company’s flops. According to recent numbers released by Strategy Analytics (via Engadget), they have found that the Amazon Kindle Fire TV actually accounted for 30% of streaming set-top box shipments in Q1 2015.

To put this into actual figures, it has been estimated that this equates to about 3.5 million units that have been shipped to customers from January 2015 to March 2015. According to David Watkins of Connected Home Devices, “Amazon has rapidly established itself as a force to be reckoned with in the living room as it embarks on its mission of bringing its content and retail services to all screens including mobile, PC and TV.”

These numbers are pretty impressive and something Apple should be worried about. The company has not refreshed its Apple TV hardware for years and if the rumors are to be believed, it will most likely be skipped over for this year’s WWDC event (again), but either way we guess we’ll find out come next week.

Tyler Lee
Categories: Gadgets
Tags: Amazon, fire tv