Some of you guys might be familiar with Flipboard, a magazine-style app that delivers news onto your smartphone and tablet based on the topics you might be interested in. It’s a pretty nicely-designed app that makes reading the news more fun, and if the rumors are to believed, it seems that Twitter might be interested in acquiring the company.
This is according to a report from Re/code who claims to have heard from their sources that Twitter and Flipboard have reportedly been in a series of talks, although their sources have told them that recently these talks have stalled somewhat. The talks, which began earlier this year, is apparently thanks to press from Wall Street who has been pushing Twitter to grow its audience and innovate its products.
If Twitter were to acquire Flipboard, it has been estimated that it could be a deal that values the company at a whopping $1 billion, although this isn’t that much more than what it is currently valued at. In Flipboard’s last investment round it had been valued at $800 million with $50 million in revenue. The company even boasted it had 100 million “activated” users, some of which could no doubt be added to Twitter’s user base if they haven’t signed up already.
It is unclear as to what Twitter might do to Flipboard if they acquire the company. Perhaps they’ll continue to let Flipboard operate the way it does, or maybe they will find a way to integrate each other’s products and services into one another, but until we hear from either company take it with a grain of salt for now.
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